Are you currently planning or developing a data product?
If so, you may be familiar with the following:
Requirements and use cases
are never entirely clear, and stakeholders are constantly coming up with new ideas and change requests.
Strategic goals
are in place, but the path to concrete technical implementation seems complicated and overloaded.
Data products
are developed but hardly accepted by users.
The result is often that…
Resources
are spread across many areas of development, rather than being focused on the truly crucial steps.
Numerous stakeholder ideas
clash without clear prioritisation.
Transparency
about progress and next steps is lacking, which makes both teams and stakeholders uneasy.
This is precisely why we offer a data product strategy workshop
During this interactive session, you will collaborate with all relevant stakeholders to develop your own data product strategy. You will benefit from a practical, collaborative approach, playing an active role in shaping the strategy and ensuring it is precisely tailored to your requirements.
What you will take away from the workshop
At the end of our data product strategy workshop, you will not only have a clear vision, a coordinated strategy and a prioritized roadmap – you will also benefit from advantages that go far beyond the workshop results:
Clarity & orientation
Alignment & collaboration
User-centered results
Lasting impact
Are you ready to take your data product strategy to the next level?
Let’s take the first step together. During a no-obligation consultation, we will clarify your goals and demonstrate how our workshop can provide you with practical support.
1–2 days| on-site or remote | individually tailored
Data Product Strategy Workshop – key information at a glance
What are the benefits of holding a data product strategy workshop?
If you have only a vague idea of what your data product could be, a data product strategy workshop is the perfect place to start. During the workshop, you will collaborate with us to flesh out your long-term vision and product strategy, as well as develop an initial product roadmap. This will enable you to align your data initiatives, set priorities, and create sustainable added value for your company. Your data strategy will gradually become more precise and more concrete.
What is a data product vision?
A data product vision is a clear and comprehensive statement that describes the long-term direction and purpose of a data product concisely. It defines WHY a data product should exist (purpose and motivation), HOW the data product is developed and designed to fulfil this purpose (value proposition and approach/strategy), and WHAT the data product is exactly (specific products and services). The vision statement serves as a guiding principle, inspiring and focusing the development and prioritisation of the data product, and ensuring that all stakeholders have a shared understanding of the ultimate goal.
Example:
- Why: We want to enable everyone, regardless of their educational background, to evaluate information critically.
- How: By providing a free, easy-to-understand, and engaging web app that reveals the strategies employed by disinformation.
- What: The DesinfoNavigator highlights potentially misleading passages in texts, explains the strategies used, and provides specific recommendations for action.
What is a data product strategy?
A data product strategy complements the vision for the data product. It outlines how we plan to achieve our long-term objective. Unlike a project plan, which specifies concrete steps and timelines, the strategy outlines the overall framework. It defines the target group/users for whom the data product is being developed, the user needs that will be addressed, and the benefits that will be gained from using the data product (value proposition), as well as providing a more detailed description of the product and its position in the data ecosystem.
A well-developed data product strategy offers numerous opportunities:
- Create precise alignment and synergies: Ensure that your team knows exactly where the journey is headed and what priorities need to be set.
- Efficient resource planning: With a strategy in place, resources can be deployed in a targeted manner, optimising development processes and creating added value quickly and effectively.
- Improve user orientation: A clear strategy ensures that your data product meets users’ actual needs, increasing acceptance and usage.
- Flexibility and adaptability: Although the strategy establishes the long-term focus, it provides the flexibility to respond to market changes and technological developments while maintaining the broader vision.
- Long-term success: It helps align technical and organisational decisions with the sustainable scaling and further development of your data product.
What is a data product roadmap?
A data product roadmap is a strategic roadmap that outlines how product development will evolve over time. It describes the implementation of the strategy and the realization of the goal defined in the product vision. It focuses on the most important milestones, results, and objectives without delving into excessive detail. Unlike the product backlog, which contains a detailed collection of tasks, requirements, and individual features, the roadmap serves to communicate the rough path and vision. It helps align all stakeholders on common goals and keep priorities in mind without getting lost in detailed operational planning.
Our toolbox
In our 2-day workshops (approx. 8–12 hours), we use proven methods to jointly develop a clear and sustainable strategy for your data product. We combine collaborative approaches such as:
- The Walt Disney Method is a holistic strategy
- The Golden Circle, Product Box, or Product Vision Board can be used to create an inspiring vision
- The Business Model Canvas, Value Proposition Canvas, or Lean Canvas can be used for targeted business framing
- The Goal-Oriented Product Roadmap helps you develop a results-focused plan
These tools help develop creative visions, structure strategic business perspectives, and realistically assess feasibility and risks. We tailor our workshops to the specific needs of your company, whether for internal or external (paying user) data products, remote or on-site. Our goal is to provide comprehensive support in developing a holistic strategy that increases your value creation and contributes to your company’s long-term success.
Who should participate in the workshop? (Participants)
For our workshops, we invite an interdisciplinary team from various roles within your company, including data product owners, department and user representatives, IT architects, and marketing and sales experts (for external data products), reinforced by our data and UX experts. The goal is to create a common ground from functional, technical, and strategic perspectives to ensure acceptance, understanding, and successful implementation.
We deliver
- A clearly formulated vision statement
- A business model for your data product
- A goal-oriented roadmap
- A SWOT analysis
- Documentation of the workshop
Ultimately, you will leave the workshop with a clearly defined and actionable data product strategy that can be further developed flexibly and will motivate and focus your team.
Who is the data product strategy workshop intended for?
- This is for data product managers, data teams, and data leaders who want to set the course for future growth and innovation.
- Established companies looking to renew or improve their data product strategy.
- Innovation departments and strategic decision-makers striving for sustainable competitive advantages through data-based solutions.
- Start-ups looking to develop or refine their data product vision.
Are you interested in the workshop?
Send us a quick message–
We will get back to you with suggested dates and details about the programme.
What our customers say
May we assist you as well? Get in touch!
Our managing director
Patrick Thoma
will be happy to advise you in a non-binding initial consultation.




















